*Audience Demographics

• 64.8% are female, 35.2% male.
• Mean age is 33.2.
• 65% are married.
• 55% have children.
• Median household income is $53,000.
• 71% have used the Internet to make a purchase decision.
  
  Of the respondents who are women:
• 78% work full-time.
• 71% are college-educated and 12% hold post-graduate degrees.
• Of the respondents who are male:
• 89% work full-time
• 84% are college-educated and 43% hold post-graduate degrees.
• Overall 74% have purchased product or services on the internet.
• * Results obtained during polling done at Homepagers' Survey & Polling Services during Dec./97 - Feb./98.
• 14,156 responded to our survey , we ran 150,000 banner ads to the survey. Thanks.